"The EcoSport is the absolute leader of its segment, with a market share of more than 81 percent in 2005,"said Antônio Baltar, Ford Brazil product manager. He added that the EcoSport’s sales surpassed those of any model in the pickup, station wagon, van, minivan and medium-sized car segments, and is second only to compact hatchback models in the South American market.

The key to the EcoSport’s recent success was the launch of the Flex 1.6 L version, the first in its class with an innovative dual-fuel engine. This engine can be fueled by any blend of ethanol and gasoline, and is considered the second generation of flex-fuel engines in Brazil. Other versions of the EcoSport include the 2.0 L Duratec model, the 4WD version and the limited edition EcoSport FreeStyle.

"The different versions of the EcoSport were developed to meet the diverse needs of South American consumers,"Baltar added.

In Argentina, EcoSport is the best selling Ford vehicle with more than 30,000 units sold since it launched in September 2003. Last year it was the fifth best selling vehicle in the country.

In an effort to reinforce the EcoSport’s place in an active lifestyle, Ford Argentina has formed a strategic alliance with Nike, making the EcoSport an official sponsor of the "Nike Circuit 06"-- a series of four running races in Argentina.

The races of the "Nike Circuit 06" take place in four different environments: mountain, snow, sand and field. The 2005 series attracted more than 4,500 runners and the number of participants is expected to reach 7,500 this year.

"The strategic alliance with Nike will reinforce EcoSport’s position in the market as a vehicle that complements a sporty lifestyle,"said Diego Rousseaux, Ford Argentina, light trucks brand manager. "EcoSport customers are dynamic people with an energetic approach to life. They are interested in nature and sports, and are enthusiastic about planning activities and adventures outside of the city."