Independent Voice of the
Ford Community since 1998.

BlueOvalNews Sets First Amendment Precedent
• U.S. Court gives green light to continue publishing corporate trade secrets
• U.S. Court says web publishers qualify as journalists with First Amendment protection
• First Amendment trumps trade secret law
 "This case represents just one part of one skirmish - a clash between our commitment to the freedom of speech and the press, and our dedication to the protection of commercial innovation and intellectual property.......in this case the First Amendment wins."
U.S. Federal Judge Nancy Edmunds.

"Judge Edmund's order should be considered a precedent that underscores the fact that the First Amendment, which protects traditional media like print and television, also covers speech in cyberspace."
The Wall Street Journal.

"Ford's fight against BlueOvalNews.com probably will establish some legal parameters for the internet and other news media. It could also redefine some boundaries for traditional media...the internet is so quick and widespread and because we are all so dependent on that flow of information, Ford .vs. BlueOvalNews.com has huge implications for all of us."
Edward Lapham, Crain Communications.

"It is the first in which a court applies directly to someone using a Web site the same body of law that the First Amendment has been held to establish elsewhere."
Floyd Abrams, First Amendment Attorney.

"Privately, some Ford officials have wondered how the case, which was intended to protect its copyrighted information, blew up into a First Amendment issue."
Joseph Cabadas, News Director, U.S. Auto Scene. 

Pictured left to right: Elisabeth Elliott, BlueOvalNews interim publisher Robert Lane and Nashville,TN attorney C. Mark Pickrell in front of the U.S. Federal Court house in Detroit, Michigan.

Highlights

Cronkite, Jennings, Koppel join defense  • Court documentsFord quitsPress coverage

Chronology

December 1989
Warner Robert begins publishing printed matter in Florida.

February 1998
Our first Web based magazine, FordWorldNews.com in launched Dearborn, Michigan. The basic platform is to publish information regarding Ford Motor Company's products, people, culture, trade secrets, consumer advisories and other news the main stream media was not offering.

August 1998
Ford Motor Company public affairs asks us to change our name because it's too close to their internal publication, FordWorld.

October 1998
BlueOvalNews.com is launched. The publication of material from Ford's internal and confidential documents begins to appear. The publication of Ford's trade secrets would soon follow creating a firestorm of controversy.

January 1999
FordWorldNews.com and BlueOvalNews.com are merged together.

12 July 1999
12:00AM, est: BlueOvalNews breaks the story on the 1999 Cobra Mustang's problems in an article compiled from confidential internal Ford documents. At 4:55 pm Ford Motor Company's legal department requests that we pull the Cobra article down. We refuse. A meeting is scheduled with Ford legal for 8:00am the next day. Note: The article forced Ford to recall the Mustang within weeks of its publication. The 2000 model was canceled.

13 July 1999
At 8:00am meeting with Ford, their legal department requests that we remove all references from confidential Ford internal memos regarding the 1999 Cobra article. We refuse. The article stands as originally published.

27 July 1999
BlueOvalNews publishes an article titled "Green it isn't, black it is". It questions Ford's reason for wanting the Federal government to drop their mandatory CAFE requirements. Ford claims that they could do a better job if they can police themselves; however, BlueOvalNews obtains a confidential internal Ford document stating that an all new 2002 engine will be banned in three states by 2007 because it cannot meet certain emission standards.
UPDATE 2003: Ford cancels engine because it cannot meet upcoming emissions requirements.

24 August 1999
Ford notifies BlueOvalNews.com that they
intend to file a Federal lawsuit late in the afternoon. Ford's lawsuit claims: 1) Statuary conversion, 2) Copyright infringement, 3) Trademark infringement and 4) Interference with Ford employees.

25 August 1999
The case is assigned to U.S. Federal Judge Nancy Edmunds; however, in her absence Judge Robert Cleland signs Ford's Temporary Restraining Order. Ford indicates that they intend to obtain a permanent injunction against BlueOvalNews.com within the next several days.

26 August 1999
A large media campaign begins that includes CNN, Detroit Free Press, Detroit News, The NY Times, MS-NBC, The Wall Street Journal and the BBC. We believed that Ford's lawsuit was a prior restraint on pure free speech and had serious First Amendment implications.

27 August 1999
Ford Motor Company takes it upon themselves to send our ISP (Internet Service Provider) a letter late Friday informing them that we are violating the court's TRO - even though the court had not heard the case and; therefore, did not issue a ruling. <
Detroit Free Press> Since Ford contacted our ISP LATE Friday, the web site was taken down for the entire weekend. Ford denied to the media that they had anything to do with our site being down; although, they later admit in Federal court that they did in fact play a pivotal role in taking the site down.

Nashville, TN attorney Mark Pickrell to defend BlueOvalNews in U.S. Federal court.

30 August 1999
Ford Motor Company asks Judge Edmunds to
ban BlueOvalNews.com permanently.

September 1999
The Federal Bureau of Investigation (F.B.I.) informs BlueOvalNews that Ford Motor Company is allegedly hacking into our web servers.

Case #99-74205 is presented before the Honorable Nancy Edmunds. Ford presents evidence showing our news breaking 1999 Cobra and E.P.A. articles. BlueOvalNews attorney Mark Pickrell argues that the TRO and Preliminary injunction violate the First Amendment and are Unconstitutional.

Ford admits that they in fact contacted our ISP. Judge Edmunds orders Ford to bring us back on-line immediately. (Full court transcripts).

07 September 1999
Judge Edmund's rules in favor of BlueOvalNews.com. The case established a First Amendment precedent. It also determined that the Michigan Uniform Trade Secrets Act, passed in 1998, was not valid under the U.S. First Amendment. The opinion can be found here.

09 September 1999
Two days after our victory in Federal court, Ford Motor Company issued a recall of the 1999 Cobra Mustang. Later in 2003, Ford cancelled the engine we claimed could not meet upcoming Federal emission standards. . .because it could not. Interestingly, both articles were the principle reasons as to why Ford filed suit against us.

30 September 1999
BlueOvalNews files three lawsuits against Ford Motor Company in U.S. Federal court.

06 October 1999
After BlueOvalNews won the right to continue publishing in U.S. Federal court it was reported that Ford spokesman, Terry Bresnihan said "We believe what the judge did gives us adequate protection for our property while at the same time preserving Mr. Lane's First Amendment rights." Ford's belief in this site's First Amendment rights lasted a whole 28 days as they filed an
appeal to the U.S. 6th circuit Court of Appeals.

30 November 99
Walter Cronkite, Peter Jennings, Tom Brokaw, Dan Rather and other members of the
The Reporter's Committee for Freedom of the Press to join BlueOvalNews' defense against Ford's appeal.

07 December 99
The
A.C.L.U. joins BlueOvalNews' defense against Ford Motor Company's appeal.

06 January 00
Ford withdraws their appeal to the U.S. Sixth Circuit Court of Appeals.

01 April 2000
BlueOvalNews.com domain name is used under license and is published on a monthly basis by WarnerRobert.com

May 2000
BlueOvalNews.com critic Steve Blake (former FordNews.com owner) joins BlueOvalNews.com as the Managing Editor. Ford Motor Company objects and calls Blake's employer who threatens to fire him unless he stops writing for the site. Steve Blake quits and sells FLMdealer.com to BlueOvalNews.com for 1 penny.
Detroit News. FLMdealer.com is integrated with BlueOvalNews.com

02 January 2001
Ford Motor Company drops their lawsuit against BlueOvalNews.com
Comments by BlueOvalNews Attorney C. Mark Pickrell

11 July 2001
BlueOvalNews helps put an end to Ford's controversial diversity campaign. Ford modifies Ford rating policy.

20 March 2001
BlueOvalNews Editor Steve Blake resigns after Ford raises objections to the Greenleaf article he co-authored. Ford wanted a complete retraction of the article; however publisher Robert Lane refused until Ford cooperated in an investigation. Ford refused. The article remained as originally published.

07 May 2001
The U.S. Government, along with Florida, New York and Georgia request copies of Ford documents in our possesion in regard to our Greenleaf article.

08 May 2001
Florida Attorney General's Office issues subpoena for internal Ford documents regarding 1999 Ford Cobra SVT Mustang.

01 May 2005
Ford and BlueOvalNews to work together.

Court Documents:
Ford informs BlueOvalNews of impending Lawsuit.

Court Transcripts

Judge Edmund's Opinion (PDF Format)

Legal document downloads (PDF Format)
Stipulated dismissal

Stipulated permanent injunction


Press Coverage:

Many of the original articles are no longer available on-line.

25 Aug 1999: Ford plays chicken with web site. ZD NET

25 Aug 1999: BlueOvalNews.com bows to Ford for now. ZDN ET.

26 Aug 1999: Ford sues over website saying it leaks secrets. Detroit Free Press.

29 Aug 1999: Web site with classified Ford documents vanishes from internet. Associated Press.

29 Aug 1999: Ford driving BlueOvalNews to court. ZD NET.

29 Aug 1999: Can big guys rule the web? Wall Street Journal

07 Sep 1999: BlueOvalNews wins in court. Wired.

13 Sep 1999: Ford loses suit against Webmaster. The Register.

20 Sep 1999: Posting of internal corporate documents on the Internet allowed. The Reporters Committee for Freedom of the Press

29 Dec 1999: DVD authorities cited in oral argument. Court Docs.

19 Jan 2000: Ford abandons appeal in Internet publication of company documents. The Reporters Committee for Freedom of the Press

2000: Protecting trade secrets after mass dissemination on the internet. Washington University Law Quarterly.

06 Apr 2000: Consumers turn web into weapon of war. Detroit News

30 May 2000: Automakers fight cyberpirates. Detroit News.

19 Jan 2001: Ford Motor Company settles with web publisher. Detroit News.

16 May 2001: Ford's controversial diversity campaign WorldNetDaily.

18 May 2001: BlueOvalNews, Ford at odds again. Detroit News.

11 July 2001: Ford modifies Ford rating policy. WorldNetDaily.

We stopped adding news clip references.